Online shopping, in tandem with recent pandemic restrictions throughout the world, has changed the way many people think about purchasing goods and services. The possibilities while shopping online seem to be endless. Online shoppers are able to compare products based on their unique features, their prices and even individual customer reviews from people all across the world before deciding which product or service is best for them. These sorts of capabilities have directly contributed to the growth of the online retailing industry. The growth rate is actually quite staggering. In 2019, nearly two billion people purchased some sort of good or service online. That same year, online sales attributed to goods or services accounted for more than $3.5 trillion spent around the world.
These are rather impressive numbers for online retailers around the world. But, as many have come to understand, there is a dominating force in this industry: Amazon. People may think they have a decent understanding of how successful this company is in the online retailing space, but let’s make it clear. Amazon has contributed to about half of all online sales around the world in the past two years. People flock to Amazon’s marketplace like no other, boasting nearly 200 million visitors each month. These 200 million users are then met with over 12 million different products, a majority of which aren’t even offered by Amazon themselves, but rather third-party merchants on the platform.
If you’re aspiring to become one of the many third-party merchants on the platform, you’re in luck. Registering for said position isn’t the most difficult thing to accomplish. Your real challenge will come in the form of the competition you’ll face on the platform. No matter the product niche you’re filling, you will face some stiff competition. Which is why it’s imperative that the listings you create for your products are fully fleshed out and optimized. The more optimized your listing, the more likely it is that prospective buyers will find your listing and purchase your product.
How are these millions of listings sorted, though? Amazon’s search algorithm, A9, does a majority of the work. This algorithm prioritizes listings that are detailed and helpful to consumers. It takes into account critical information in your listing that will help potential customers make up their mind on what they’ll purchase. Elements of your listing such as the title, the product description, unique features and functionality, images and even detailed videos are components that the algorithm takes into account before spitting out results at Amazon’s users. The more backend material you have for your listings, the more likely they’ll be successful.
If your current listings are struggling despite making changes to these elements, there are a few other ways to help increase your algorithmic rating. One of the most common methods is the incorporation of keyword phrases that are frequently seen in the listings of products in your niche into your own listings. This helps the algorithm cater more specific listings to customers searching for a particular product. In addition, struggling listings are often those without any sort of supplementary photos or videos that show off your product to potential customers. One of the hardest parts of shopping online is only being able to see the stock photo of the product you plan on purchasing. Rather than only including something so simple, go the extra mile and take highly detailed photos and videos that demonstrate your product’s unique functionality or features to potential buyers.
For more information on how to further optimize your Amazon product listings, check out the featured infographic below. Courtesy of Awesome Dynamic Tech Solutions.
