The Importance Of A Well-Designed Reception Area

First impressions are powerful. That reality goes beyond meeting new people and into how
consumers initially view a company or brand from their first interaction with the entity. If the
impression or experience is subpar, it can sway potential clients or customers away from the
business and even keep them from returning.

One vital aspect of making a great first impression is the incorporation of enhancements in the
reception area. Just like having an appealing and functional homepage on the company
website, this in-person setting needs to be streamlined to ensure a satisfying encounter. Below,
we’ll briefly go over a few of the key features a well-designed lobby or reception area should
have to create a positive and welcoming visitor experience.

First things first, there should always be some sort of receptionist to greet people as they enter.
Necessary for communicating instructions, an employee or a self-check-in kiosk is essential to
avoid confusion or possible awkwardness. Even a map of the building’s layout could go a long
way in helping visitors feel more relaxed.

Tied in closely with this is giving a welcoming greeting to everyone who enters. Generally, a
standard greeting — such as one used with professional phone etiquette — ought to be include
a welcome, mention of the company name and even the name of the receptionist. Establishing
a standard like this helps guests feel more at home and know they’re in the right place.

Another way to help express this message is through branded signage. With salient brand logos
throughout the reception area, visitors may rest assured knowing they are in the right place.
These branding elements also work to form a more cohesive, impactful aesthetic for the space
when considered carefully ahead of time. There is a wide variety of customizable yet high-
quality signage available to ensure the design or materials used flow gracefully with the
The visitor’s comfort should always be a primary focus. That extends to the seating furniture
and amenities offered as well. An uncomfortable chair in a bland space can make the
experience deficient, no matter the encounter or quality of service that follows. Because of this,
investing in ergonomic, stylish seating is a sound course of action. The same goes for offering
free Wi-Fi, refreshments and other amenities to make the lobby as appealing as possible.

Lastly, any space would be incomplete without natural features. Time-tested options include
plenty of natural sunlight, an assortment of greenery, fresh scents, calming music and running
water. These sensory elements unite to build an inviting space that puts visitors at ease and
leaves them with a positive first impression.

Looking for additional pointers on designing a welcoming reception area? Check out the
accompanying resource for further information.

Infographic created by Impact Signs, Timeless Custom Company Signs For Sale

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