Launching any new product poses many challenges. But food product launches in particular are hard to get right. Your new food product needs to be something people want and can afford to buy. And you need to know the seasons/timing of how consumers buy (and how they buy) for your product to enjoy a successful launch. To help, we’ve compiled theseven most vital things you need to do to give your food product launch the best chance of being a success: (more…)