For many years, brand promoters have used product sampling to show new products to the consumers and get their opinions. From department store to supermarket, product sampling is an powerful marketing funnel that offers consumers the chance to ‘try first before they buy’. Product sampling is very effective not only to bring about increased sales but, also more importantly, drive consumer loyalty.
In the past few years, digital product sampling has found online, due to the improvements in technology and the growing market of digital platforms. you will find that many businesses are testing with digital product sampling and enjoying the benefits, both with regards to improved customer involvement and in the accumulation of valuable consumer data, which can help businesses better target their marketing plans.
Digital product sampling provides extra benefit of being able to make huge savings and efficiencies when compared with conventional hand-to-hand product sampling. By involving your potential customers and giving product samples to them, brands can easily cut down wastage and promotional costs.
One of the recommended, most interactive strategies that you may use to attain these goals is user-generated content (UGC). Many shoppers say that user-generated content has impact on their buying decision more than various other type of advertising. It is honest feedbacks and generated by consumers that are fascinated with the giving away of a brand. Therefore, UGC is considered more genuine and honest.
We are quite likely going to trust the feedbacks of our family members, friends and colleagues that have tried used the products. That is the concept of user-generated content. It’s all about allowing and letting your customers do the promotion for you.
You just need to specify what products and services you would like to give away. In exchange, you will get user-generated content and opinions. Get the visibility you want in return and can help you boost your sales. Generate the best content for your marketing campaign.