Social media seems like everyone wants to find succession social media or go viral these days, but what does that even mean and how do you do it? That’s what we’re going to talk about today. So what are we learning about today? Simply put, an effective social media campaign is one that promotes your product or service, builds brand awareness, and really creates a sense of community. But how do you do that? By being sharable, Social media is all about sharing what’s going on in our lives, our thoughts, and what’s important to us. If you can get people to do that with your branded content, than you’ll be sure that people will take notice. Here are five brands that got it right.
- My Instagram logo.
So this one started a little bit by accident in 2013when artist Palo Devali encouraged fellow artists and photographers to reimagining the logo and then share it to the platform. Then in 2016 when Instagram actually redid their logo, everyone hated it, so it started to catch on again and users from all backgrounds started to share their own interpretations, and it really gave them the opportunity to show their love of the platform and get creative.
- Know Your Lemons.
So this was a campaign created by Worldwide Breast Cancer for Facebook to encourage survivors to really share their personal stories and also build awareness by sharing lesser known symptoms and facts about breast cancer. The campaign really worked because it took a serious topic and made it light hearted using a playful hashtag. It also created comfort by using humor to encourage people to discuss the topic more.
So this one’s a little weird, it was created by the FXNetwork to promote a dark comedy about a man who really dreams of being professional clown; I know it’s really weird but the campaign is great. Basically what they did is they set up a fake profile for Chip Baskets on LinkedIn and this campaign was really great because it felt totally natural. If you weren’t familiar with the show or Zach Galifianakis, you probably would think it was real. It was funny, it was unexpected, it was great.
- We Are Here.
So this was a campaign on Facebook by Airbnb to promote their new app. basically what they did is they have six people live stream their travels via helmet cam on the platform. It really worked because it tapped into their user’s love of adventure and then got a ton of live engagement via likes, shares, and comments.
This was a campaign for both Twitter and Facebook by the British company Lidl. Basically what they did is they tap into the relatable experience of slicing into an avocado and not knowing which side the pit was going to be on to predict the winner of soccer matches and people loved it. They were betting on the outcome and sharing on social. It really worked because it tapped into an experience everyone’s had and a new current event. So there you have it, those are our five social media campaigns.